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5 ways video will help your next event succeed

Updated: Apr 13, 2020

Video engages the eyes, ears, hearts and minds of your prospective delegates, exhibitors and sponsors. According to Forrester Research, one minute of video is 600% more effective than printed direct mail, and 1200% times more likely to be shared than links and text combined.

Theory aside, Film Haus has been working with corporate event organisers like Film Haus | Corporate Film Production for years to create striking video that can be used before, during and after an event.

Here are 5 of the most effective ways our clients use video: 

1. Promoting your event, agenda and speakers

Well-chosen soundbites from the keynote presentations enables anyone thinking of attending to gain a good understanding of what to expect in just a few minutes.

Our service includes creating teaser footage captured ahead of your event to introduce speakers and their key messages, which can be used in your pre-promotion.

2. Capturing and publishing content positions your brand as an authority

Edited short video of speakers and the key messages captured during the event can be published on your website and social media channels as reference or learning materials. 

3. Live streaming opens your event to a wider audience

As much as we'd like everyone to attend, not everyone can make the event, but live streaming your key note speakers will get people engaging with your brand and content, being active on your website and keen to attend future events.

4. The glowing testimonial video

Never underestimate the power of the testimonial! Testimonials are the best way to establish credibility for your organisation and event. Capture exhibitors, speakers and delegates raving about the day. There's nothing stronger than peer recommendations.

5. Event reminder and FAQ

Video offers an engaging way to share answers to the most common questions about your event: When does registration begin? Where should they go and when? Are there any special hashtags or themes they should be aware of?

...and by capturing this years event on video, you've already got pre-promotion material for you next event!

For repeat events, it’s well worth having a professional video put together. It can serve as a reminder of a great day for attendees and help attract new delegates and speakers for next time.

Could your next event benefit from video? It's more affordable than you think and can have a huge impact on the marketing and promotion of your 2020 event and beyond.

We take care of everything, so you can take care of the event.

You will find examples of event video production and more information about Film Haus' event filming services here

If event video and filming is of interest, Film Haus offer industry beating rates on event filming packages as well as bespoke services tailored for your event, audience and channels.

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