Video is a great weapon to have in your arsenal that will take your real estate business to a whole new level. A digital marketing agency in Seattle found in 2016 that real estate listings with video receive 403% more inquires!
It only goes to show that visually driven purchases have been a great way to showcase a property for a while now. One study discovered 40% of potential buyers found virtual home tours to be very useful.
Yes, creating a video is a time-consuming matter, in the time it takes to provide a tour to a single-family, video content of your properties can be seen by multiple buyers whenever and however many times they want.
But that’s not the only reason to start using video marketing to showcase properties.
Here are some great ways you can have video work for you.
P.S. If you’ve reached this point and you’re already thinking “I could sure use an edge over my competitors with videos” Filmhaus offers plenty of solutions for your video needs.
Why not get in touch with our experienced production team for a discussion?
But If you’re thinking, well yes but HOW will video work for me? Well buckle in and read on!
1) “Paints a picture of luxury”
While yes, receiving more inquiries about your properties is surely a good sign, you’re not in this business to field questions. You’re in this business to close sales. And part of that process is providing home tours of properties for sellers.
85% of buyers and sellers want to work with an agent that uses real estate videos for marketing. And your buyers will appreciate you going to extra mile for them.
So, instead of spending time, resources, and energy on touring a property with a potential buyer, consider a video tour or listing video to cut downtime and close sales faster.
2) Stand out from the competition
In an interview with Animoto, real estate broker Brain Lewis says “video is a powerful tool that can help you showcase your personality to stand out in the crowd. Find an interesting angle and be yourself. Don’t try to be something you’re not. Be the most authentic you possible”
Authenticity is the name of the game right now. It gives potential buyers the impression that you are human, be a salesfriend rather than a salesperson. Give them a glimpse into who you are, it builds trust and encourages a positive relationship.
3) Immersive experience
As technological advancements improve, our shopping experiences become more immersive. We want to know what it looks like to wear a shirt or dress, whether we can see ourselves driving a car or how the living room can be furnished.
And real estate is no different. While augmented reality (AR) and virtual reality (VR) are becoming vastly popular, drone footage provides a fun and informative look at property beyond the street-level perspective one would get from a search on Google Maps.
Just check out this video of a farm in Texas using aerial footage. It includes shots of nearby forests, pastures, waters and most importantly, the details of the property and contact details of the listing agent.
Why can I do with video?
Like cinema, there are different genres. Except rather than drama’s, thrillers and comedy, real estate videos are more akin to documentaries.
Depending on what you want to showcase, whether it’s testimonials or a guided tour, your video will be produced differently.
Let’s take a look at a few formats that are perfect for real estate:
Point of view or walk through tours
Like any great piece of literature or cinema, your home tour should help potential buyers to visualise themselves living in the property. You should be describing how a light casual walk through the park on a sunny Sunday afternoon is like, how the open space connecting the kitchen and living room enables you to entertain your guests and cook a delicious meal at the same time.
Your no Spielberg, you’re not creating the next Avengers movie!
But your video shouldn’t just list the features of the house, it should engage and entertain your prospective buyers.
And finally, a home tour with no details to contact you is like the series finale of How I Met your Mother- frustrating with more questions than answers.
Always remember, your video should include your contact details, basic pricing information and a call-to-action to get in touch for an in-person tour, putting in an offer or subscribing to your blog.
Today’s shopping experience is more reliant on the views of friends, family, and strangers. And home buyers are no exception. They’re looking for an agent they can trust and get along with it.
Why in a video?
Video testimonials add another layer of authority, credibility, and authenticity. Any business can request a written testimonial, edit it to their liking and post it to their website and social media channels.
A video testimonial provides irrefutable proof that your client was satisfied with your service. They’re legitimate, honest and harder to fake than a written testimonial that anyone could have written.
The biggest benefit of time-lapse videos is that viewers will always be in awe of the sheer amount of work that goes into it. A house condo, apartments could take weeks or months to complete, but a time-lapse video shows the process in just a few minutes.
Here are a few ways how a time-lapse video can help generate leads, retain clients and be more transparent with clients.
Show how a project changes its surroundings over time
Provide quick updates to clients
Scope and depth of the project
Promote your business
Introduce your agents! Show them off! Show your potential buyers, sellers and developers the humans behind the brand. Nothing speaks like transparency and authenticity than seeing the people who make keep your business running.
Let your agents address their audience, the local area they serve, and why they’re great to work with. Bonus tips of them in action will only strengthen relationships.
We’ve shown you an example of one already! But we’ll say it again, aerial shots of the surrounding areas are not only impressive but add a little glamor to your listings that will give you an edge over your competitors.
Show your expertise and how you’re a thought leader in the industry with detailed explainer videos. They allow you to explain concepts to both new and old clients that will buyers sellers determine whether they want to do business with you.
P.S. Did you know Filmhaus offers these types of videos to you? Get in touch and let’s discuss your visionary ideas.
The demand for video content is increasing every year, a study by HubSpot found 54% of consumers want to see more video content from a brand or business they support. It should come as no surprise then that videos are the favourite type of content consumers like to see from brands.
Video marketing is the best way to promote your business and sell or buy properties.
With the advantage of video on your side, whether done by a professional team or self can be the decisive blow that helps you cross the finish line and land that client.
If you would like to know more about how video marketing can help your business, check out our article here. Want to hire a professional team but don’t how much it will cost? We break down the costs involved in video marketing here.