Why Video Content Marketing

Updated: Mar 28, 2020

Using corporate video to promote and market your product or service isn't new. What has changed is how important video has become on every platform and channel an promote and how much more affordable it's become.


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Photo by Allie Smith on Unsplash


Video increases engagement on your digital and social channels, educates your customers, and reaches your audience with a most engaging medium.


Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts … especially your social strategy.


Video has absolutely dominated social. According to a recent HubSpot Research report, four of the top six channels on which global consumers watch video are social channels.


In recent years video rose to the top of company's marketing tactic list and now it's headlining business strategy... being used all teams in a conversational, actionable, and measurable way.


With video you can launch, educate, convey, promote and train easily and effectively.


According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands … more than any other type of content. They also say; Video on landing pages is capable of increasing conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions.


Video can be a versatile tool for selling and marketing, but they are equally valuable for service teams — onboarding videos, knowledge-based videos, meet the team videos, support video calls, and customer stories are just a few ways that video can create a more thorough, personalized customer support experience.


Source: Hubspot



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