Types of Corporate Video

Updated: Oct 9, 2019

There are many types of valuable video content we can create for your business, here are some suggestions for inspiration...

1. Demo Videos


Demo videos showcase how your product works — whether that's taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test.

Speak to Film Haus to learn how to use video in each stage of the buyer's journey.

2. Brand Videos


Brand videos are typically created as a part of a larger advertising campaign, showcasing the company's high-level vision, mission, or products and services. The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience.

3. Event Videos


Is your business hosting a conference, team or community event, fundraiser, or another type of event? Produce a highlight reel or release interesting interviews and presentations from the gathering.

4. Expert Videos


Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Pick a hot topic to speak about yourself or find an influencer in your industry - this type of film builds authority and knowledge leadership for your brand.

5. Educational or How-to Videos


Instructional videos can be used to teach your audience something new or build the foundational knowledge they'll need to better understand your business and solutions. These videos can also be used by your sales and service teams as they work with customers.

6. Explainer Videos


This type of video is used to help your audience better understand why they need your product or service. Many explainer videos focus on a fictional journey of the company's core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business's solution.

7. Animated Videos


Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product.

8. Case Studies and Customer Testimonial Videos


Your prospects want to know that your product can (and will) solve their specific problem. One of the best ways to prove this is by creating case study videos that feature your satisfied, loyal customers. Having third parties advocate your product or service is one of the strongest messages. Get them on-camera describing their challenges and how your company helped solve them.

Discover how businesses like yours used Film Haus to effectively implement video marketing  solutions.

9. Live Videos


Live video gives your viewers a special, behind-the-scenes look at your company. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x longer with live video than with video-on-demand. Live-stream interviews, presentations, and events, and encourage viewers to comment with questions.

We can help you use Microsoft Teams, Facebook Live, GoTo Meeting and more

10. 360° & Virtual Reality Videos

With 360° videos, viewers “scroll” around to see content from every angle — as if they were physically standing within the location or with the product in front of them. Virtual reality (VR) allows viewers to navigate and control their experience.

11. Personalized Messages

Video can be a creative way to continue a conversation or respond to someone via email or text. You can record yourself recapping an important meeting or giving personalized recommendations. Source: Hubspot

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