Types of video used by Training Professionals

Film Haus has supported trainers, tutors, teachers and coaches for many years to create engaging visual content. Our clients come from a mixture of roles, from in-house training departments who have traditionally lent towards in-room training, to external consultants who generate income by training people online.


The benefits of using online video for education and training include:


  • enhanced “comprehension and retention of information”

  • support for students in understanding complex information

  • support for “multi-modal” learning

  • developing digital literacies

  • distance learning

  • accessibility to multiple learning preferences


There are many options for training video formats, from the more formal presenter-style videos to animated explainers. We can help you choose the right one for your training goals, audience and topic, in the meantime here is some inspiration in the form of the most common types of training video formats that we shoot.



The types of videos our clients typically use for their training include:


On-boarding video


These types of videos are used to integrate new employees or team members into a company and are a great way to provide training about your business' values, culture, workplace, code of conduct and processes or more specifically about how to undertake the employees new role.


Video provides added value in that the content can continue to be referenced by the new employee on your company's intranet, learning management system (LMS) or video hosting provider. Links can be easily shared and on many platforms you can audit who has and hasn't completed a video induction.


Companies with a large workforce or roles with high churn benefit from delivering the training on film once rather than making a trainer available every time a new starter joins. Likewise, the CEO might not have time to meet every new starter in-person, but he or she can greet them in a warm and welcome intro video.



Tutorials


One-to-one tutoring is very powerful, but your business and income quickly hits a ceiling, when you fill up all the hours in your day (one student at a time).


Rather than be held back from growing their business or numbers of people they're able to help, the tutors we work with create content that is available anywhere, anytime and to anyone - even in different languages. All the work put into developing tutor materials, gets paid back on a grander scale with the wider reach of video and platforms like Udemy and LinkedIn Learning.


Tutorial videos work well when you have a large body of content; think about learning a new language or learning an instrument, the tutor teaches their students principles and concepts trough to advanced levels - it's a journey.


Some of the tutors we've worked with have gone on to use their video tutorial courses as a sales funnel to higher cost consulting. At the point the student is considering this, the tutor is perceived as a person of authority because of all the exposure they've had to them in the video tutorials.



Explainer Videos


This type of video is great for taking a complex subject and making it easy to understand and importantly remember. It commonly includes some animation and info-graphics, which helps to explain a larger topic in a visually appealing and concise way.


You can take the dry and slightly dull principles of a company report or 300 page book and explain them in 90 seconds of fun video.



Instruction Videos


What would you prefer, reading a huge instruction manual cover-to-cover, or to see someone (like you) undertake the task and provide step-by-step guidance for you to replicate?


If you have a very specific set of instructions, like how to assemble or start using a product or installing new software then this type of video is great.


Many companies we work with who sell products are switching to instructional videos from the old-fashioned paper-instruction manual. The results have been less cost on printing (and better for the environment), a better user experience (right first time) and less post-purchase customer service cases.

Instructional videos are great for allowing your audience to really see each step of the process. They can pause or go back to a step as many times as needed.



Demonstrations


One example of a demonstration series we've previously filmed is 'Eco Driving', which Film Haus undertook for a company with a large fleet that wanted to reduce emissions and petrol cost.


An important aspect of the campaign's success was use of familiar people to give the demonstrations, which provided social proof. Whilst a third party instructor imparted the knowledge, the actual demonstrations were given by the CEO and other recognisable staff. The message was delivered much closer to home and if 'Jack can do it, you can do it too'. Some drivers achieved a 12% reduction in emissions.


Recording live demonstrations is another extremely engaging way to show your audience how to do something and proves more powerful than methods such as, providing a check-list, reading off a PowerPoint or showing them static pictures or drawings.


For multi-step processes and things that require physical action, elearning videos that demonstrate how to do it along with a narration offer super high impact.



E-learning Courses


The online educational video or e-learning market is exploding right now and is valued at over £330 billion! Perhaps it's time to consider turning your specialist training topic and materials into an eLearning course?


Online e-courses are a great way to leverage the skills and training material you already have to grow your student-base, business and generate passive income.

If you're turning from a training professional into an eLearning entrepreneur, online video course platforms can take on the heavy lifting out of video hosting, marketing, enrolling students and delivering your content. However, you want a professional standard of video to make you stand-out - we can help!


Some platforms to research are Udemy, Skillshare, Teachable, Kajabi and Ruzuku


Access to these training marketplaces is the easy part, however, it can be a challenge for many trainers, tutors, coaches and entrepreneurs to find the time to create video content.


That’s why we’re here to help! We can share our secrets to creating high-quality training and tutorial videos and walk you through transferring traditional training materials to video format.


Whilst providing you with a professional and affordable video production service, we'll share what works (and what doesn’t) and we’re going to show you exactly what to do to make high impact and effective training videos - whether for an employer or to generate your own passive income.


Sum-up


Research shows that more people are turning to video and e-learning courses to find answers to their questions, as well as for self and professional development. Make sure your training is not ignoring this extremely effective medium:


  • Online video course sites like Udemy, Lynda (now LinkedIn Learning), and Skillshare are a training marketplace where you can access tens of millions of active learners.

  • 4x as many people prefer to watch a video about a product rather than read about it when making a purchasing decision.

  • Two out of three employees complete tasks better when instructions are provided visually, and they absorb information 7% faster.

  • 7 out of 10 millennials are likely to watch a company video when shopping online

  • Learning and educational content are viewed over a billion times a day on YouTube.

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